Experiential marketing is a strategy that leverages in-person events or experiences in order to build engagement or your brand with a particular audience. However, unlike event marketing, experiential marketing is more heavily focused on encouraging people to share their experiences on social media.
Our Broker/Owner Chris Small recently put together a client appreciation event that not only grew our relationships with the likes of 16Lombard, Take Stock Inventory, Chubb, Fulton Bank Home Mortgage, Navy Hill Soda, Soul Taco, Tesla, but showcased his four properties for sale at Kensington Park. This wonderful event that we put on together was written in The Close by Emile L’Eplattenier to show we are not the only ones who are experimenting in new and exciting ways to get homes sold. Read below for more info!
Experiential Marketing Case Study: Client Appreciation Event Featuring Tesla
Although free cocktails are often enough to get your former clients to come to your event, when it comes to getting traction on social media, you need to step up your game.
That’s why Chris Small, a Richmond Virginia Broker Owner, decided to partner up with Tesla for an appreciation party for his clients. Since Kensington Park, a new development he was promoting happened to have Tesla chargers for each unit, the location and partner were a no brainer.
Here’s Chris on the event:
“To help further the luxury branding for the listing, we contacted Tesla to come out and be a part it. Each home is equipped with an EV charging station so we knew Tesla was the perfect choice. This is not the first event we have had with Tesla, but it’s a relationship we are excited to continue to build. These beautiful, eco-friendly cars are a big draw for people who are interested in taking a test drive and seeing one up close and personal!”